A liquid with a split identity — equally at home on lips and cheeks, equally effortless in both places. Built on a silicone elastomer base with a higher-than-usual isododecane content (25%), the Velvet Mist formula applies as a smooth, flowing liquid and then all but disappears into skin, leaving behind a soft-focus velvet finish with genuine colour payoff.
Key Ingredients
DIMETHICONE CROSSPOLYMER
The Velvet Mist Effect
The crosslinked silicone network is what separates this from a typical liquid blush or lip tint — it creates a three-dimensional, soft-focus matrix that diffuses light and delivers that cloud-velvet finish without powder, without chalky residue, and without the film-pulling that cheaper liquid mattes leave behind.
ISODODECANE
Fast-Set, Featherweight Finish
At 25% — higher than most comparable formulas — this fast-evaporating silicone solvent creates the "mist" in velvet mist. It carries pigment onto the skin and then vanishes, leaving colour that sits like a second skin rather than a product.
HYDROGENATED STYRENE/ISOPRENE COPOLYMER
Keeps Pigment Where You Put It
A hydrocarbon block copolymer that builds the formula's gel-like structure, holds the iron oxide and lake pigments in stable suspension, and ensures colour payoff is consistent from first application to the last use.
| Ingredient | Type | What it does |
|---|---|---|
| DIMETHICONE | Silicone Emollient | The primary silicone fluid forming the base of the formula. Creates a smooth, skin-like glide and contributes to the soft-focus, velvet finish. |
| DIMETHICONE CROSSPOLYMER | Silicone Elastomer | A crosslinked silicone network (from the TY-2045 blend) that creates the distinctive cloud-velvet texture. Responsible for the soft-focus, non-transferable finish that sets this formula apart from water-based liquid lips. |
| ISODODECANE | Volatile Solvent | A fast-evaporating isoparaffin solvent at 25% — unusually high — that keeps the formula fluid for application before evaporating and leaving behind the lightweight, velvety colour film. |
| ETHYLHEXYL PALMITATE | Emollient Ester | A light-textured, non-greasy ester that conditions skin during application and prevents dry-down drag; gives the formula a smooth, frictionless glide. |
| HYDROGENATED STYRENE/ISOPRENE COPOLYMER | Structural Resin | A hydrocarbon block copolymer that provides gel-like structure, helps suspend pigments evenly, and maintains formula consistency across temperature and use. |
| POLYGLYCERYL-2 TRIISOSTEARATE | Emulsifier | A plant-derived emulsifier that stabilises the formula and ensures even pigment dispersion throughout the silicone base. |
| PARFUM | Fragrance | Provides the product's scent profile. |
| PROPYLPARABEN | Preservative | A paraben-class preservative used to protect the anhydrous formula at the standard cosmetic concentration. Customers with paraben sensitivity should review before use. |
| CI 77891 | Pigment (Titanium Dioxide) | A white pigment used in all shades to add brightness and luminosity; helps balance colour temperature and ensure shades read true across skin tones. |
| CI 77491 | Pigment (Iron Oxide Red) | A red iron oxide present in all four shades; contributes warm, reddish depth and is the primary colour-building pigment in the Go to Double and Deep Language shades. |
| CI 77492 | Pigment (Iron Oxide Yellow) | A yellow iron oxide that adds warm, golden undertones across the shade range; contributes to the peachy warmth of Shallow and Standout. |
| CI 77499 | Pigment (Iron Oxide Black) | A black iron oxide that adds depth and muted sophistication; higher in shade 04 (Deep Language) for the deeper, dustier finish. |
| CI 15850 | Colorant (D&C Red 7 Calcium Lake) | A bright red lake pigment used in shades 01, 02, and 04 to build warm saturation; shade-specific concentrations vary. Carried on barium sulfate and rosin. |
| CI 15985 | Colorant (FD&C Yellow 6 Aluminium Lake) | A warm orange-yellow lake pigment used in shades 02 (Shallow) and 03 (Standout) to contribute peachy warmth and soft apricot undertones; carried on aluminium hydroxide. |
| CI 45410 | Colorant (D&C Red 27 Aluminium Lake) | Present exclusively in shade 02 (Shallow) — a vivid pink-red fluorescent lake pigment that contributes brightness and warmth to the peach-powder tulip tone; carried on aluminium hydroxide. |
| CI 19140 | Colorant (FD&C Yellow 5 Aluminium Lake) | Present in trace amounts in shade 02 (Shallow) to modulate the warm, peachy undertone; carried on aluminium hydroxide. |
| ALUMINUM HYDROXIDE | Pigment Carrier | An inert mineral used as the carrier substrate within aluminium lake pigment blends (CI 15985, CI 45410, CI 19140); not a standalone ingredient. |
| BARIUM SULFATE | Filler / Pigment Carrier | An inert mineral carrier within the CI 15850 (D&C Red 7) lake blend used in shades 01, 02, and 04. |
| ROSIN | Adhesion Agent | A natural resin within the CI 15850 lake blend as a binding component; standard in D&C Red 7 lake pigment formulations. |
General

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