Blush isn't usually this interesting to touch. The Jelly Lip & Cheek Blush Stick is built on a 92% water base gelled with GELLAN GUM — a polysaccharide gelling agent that turns water into a firm, wobbly, jello-like stick that glides on skin like a second layer of nothing. Twist it up gently, press onto cheeks or lips, and the warmth of your skin melts it instantly into a sheer, skin-flush colour. It's genuinely unlike any other blush format you've used.
Key Ingredients
GELLAN GUM
Creates the Jelly Texture
A natural polysaccharide produced by microbial fermentation that gels water into a firm, clear, wobbly structure. At 3% in a water base, it creates the jelly stick format without any oils, waxes, or synthetic film-formers — the simplest possible path to that distinctly tactile, cool-to-the-touch texture.
GLYCERIN
Draws Moisture In
A classic humectant that pulls water from the environment into the upper layers of skin and lips, helping the formula feel genuinely hydrating rather than just wet. Works alongside sorbitol to extend the comfortable, light feel through wear.
SORBITOL
Flexibility and Moisture Retention
A sugar alcohol that acts as both a humectant (drawing moisture to the skin) and a plasticiser for the gellan gum gel structure — it keeps the gel from becoming brittle and contributes to the smooth, slip-free feel on application.
| Ingredient | Type | What it does |
|---|---|---|
| AQUA | Solvent | The dominant ingredient at ~93% — provides the hydration, the cool-to-touch feel, and the lightweight, breathable wear that makes this formula unlike any wax-based blush or lip product. |
| GELLAN GUM | Gelling Agent | A naturally derived polysaccharide (produced by fermentation of Sphingomonas elodea) that structures the high-water formula into a firm, wobbly gel. The sole structuring ingredient in this formula — no waxes, no oils. |
| GLYCERIN | Humectant | A skin-conditioning humectant that draws atmospheric moisture into the upper skin layers and keeps the formula comfortable and hydrating through wear. |
| SORBITOL | Humectant / Plasticiser | A sugar alcohol that functions as both a humectant and a gel plasticiser — it helps maintain the flexible, smooth texture of the gellan gum structure and contributes to moisture retention on skin. |
| METHYLPARABEN | Preservative | A paraben-class preservative used in the water-rich formula to prevent microbial contamination. Customers with paraben sensitivity should review before use. |
| CI 16255 | Colorant (Ponceau 4R) | A red azo dye providing the warm, pinkish-red tint in shades 01 (Asian Flush) and 03 (Blast Street Pink). A water-soluble dye that disperses evenly throughout the aqueous gel. |
| CI 15985 | Colorant (Sunset Yellow FCF) | A warm orange-yellow azo dye contributing the warm tone in shade 02 (Hot Street) and the orange-warm character of shade 03 (Blast Street Pink) in combination with CI 16255. |
| CI 16185 | Colorant (Amaranth) | A deep red-purple azo dye used exclusively in shade 04 (Ice Extract Grapes) to create the distinctive grape-purple depth of that shade. |
General
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